Choosing Tattoo Reference Photos

Choosing the right reference photos is one of the most important steps in getting a tattoo you’ll love long-term and it’s also the part clients often get wrong.

As a tattoo artist specialising in watercolour, abstract and fine-line tattoos in South West England, I see a huge difference between clients who send helpful references and those who unintentionally create confusion.

This guide explains exactly what to send your tattoo artist, what actually helps us understand your vision, and what tends to hold a design back — from an artist’s point of view.

Why reference photos matter more than you think

Reference images aren’t about copying a tattoo.

They’re about communication.

A good reference tells me:

• the style you’re drawn to

• the flow and movement you like

• how bold, soft, minimal or expressive the tattoo should feel

A bad reference leaves too much open to interpretation, which can result in a tattoo that technically looks fine, but doesn’t feel right on your body.

1. Show the style you love (not just the subject)

This is the most important thing clients miss.

If you want a flower, bird, symbol or portrait, that’s only the starting point. What really matters is how it’s drawn.

Instead of sending:

• random Pinterest tattoos in different styles

Send:

• 2–5 images that clearly share the same visual language

For example:

• soft watercolour washes

• abstract movement and negative space

• fine-line minimalism

• delicate, painterly textures

💡 Best tip:

Choose references from the artist’s own portfolio whenever possible. If you love their work, showing which pieces speak to you instantly puts you both on the same page.

2. Always show placement on the body

Placement isn’t an afterthought, it determines the entire design.

A tattoo that works beautifully on a forearm will not work the same way on:

• ribs

• spine

• shoulder blade

• ankle

When you include placement photos, it allows your artist to design with:

• natural body flow

• muscle movement

• curvature and negative space

What to send:

• a clear photo of the exact body area

• relaxed posture (not flexed)

• front / side angle if possible

From an artist’s perspective, this is what allows the tattoo to feel designed for you, not pasted onto you.

You can read more on my blog post Body Flow in Tattoo Design

If you need some placement inspiration read Tattoos and Identity: the Hidden Messages of Tattoo Placements

3. Share the vibe — not just colours

Instead of saying:

“I want blue and purple”

Tell us how you want it to feel.

For example:

• bright and fresh

• muted and vintage

• earthy and natural

• high contrast or very subtle

You can show this through:

• artwork (not just tattoos)

• colour palettes

• photography or paintings

As a watercolour and abstract artist, I translate mood and atmosphere into skin, not just colour swatches.

4. Be clear about what you don’t like

This is just as helpful as what you do like.

From experience, knowing what to avoid saves time and prevents disappointment.

Examples:

• “I don’t like heavy black outlines”

• “I don’t want dotwork”

• “I prefer loose, organic lines”

• “I don’t like symmetrical designs”

This helps your artist edit instinctively in the right direction.

5. What works (from an artist’s perspective)

✔ A small, curated selection of references

✔ Clear placement photos

✔ Style consistency

✔ Trust in the artist’s interpretation

✔ Open communication, not micromanagement

When clients do this, the design process flows naturally and the final tattoo almost always exceeds expectations.

6. What doesn’t work and why

❌ Sending 20+ unrelated images

❌ Mixing multiple styles (realism + fine line + traditional)

❌ Asking to copy another tattoo exactly

❌ Leaving placement undecided

❌ Over-directing every tiny detail

These create confusion and restrict the artist’s ability to design something that actually works on skin.

A tattoo is a collaboration, not a checklist.

Trust the artist you choose

If you’ve chosen an artist because you genuinely love their work, the best thing you can do is:

• show them what resonates

• explain how you want it to feel

• then allow space for artistic interpretation

That’s where the strongest, most personal tattoos come from.

Thinking of booking a watercolour or fine-line tattoo in South West England?

When you’re ready, send:

• style references from my portfolio

• placement photos

• subject + colour mood

I’ll take care of translating your idea into a tattoo that fits your body, your energy and your story.

If this will be your first experience, read How to Prepare for Your First Tattoo: A Beginner's Guide

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